Mrs M
yoda76AUGUST IS ORAL HEALTH MONTH
August 10th 2011 11:59
Oral Health Month was created by Colgate Palmolive to raise awareness of the importance of oral and dental health for everyone in the family.
Last month I was invited to a brunch that was held by Colgate announcing that in the lead up to Oral Health Month, Colgate have been voted as the most trusted brand and most trusted Oral Health Brand in Australia. (Reader’s Digest 2011, conducted by McCrindle Research)
Quite the achievement. Which got me thinking how long does a brand need to market themselves, in order to be voted ‘most trusted brand’.
Initiatives such as Oral Health Month and being in partnership with the Australian Dental Association (ADA) certainly help. As are other campaigns such as the Bright Smiles Bright Future initiative which is aimed at encouraging children to take care of their teeth.
And the key is if you can get the kids to recognize Colgate and trust them, then that will go long way to ensuring loyalty in years to come.
And it was here that the Colgate people brought out the big guns.
Remember Mrs Marsh with her purple liquid and chalk? Out came Mrs Marsh herself to talk to us and I tell you the whole room just gasped. That was Mrs Marsh; she was like a second mum to all of us. We instantly felt 12 again. And all those warm and fuzzy feelings came flooding back.
READ MORE HERE
Last month I was invited to a brunch that was held by Colgate announcing that in the lead up to Oral Health Month, Colgate have been voted as the most trusted brand and most trusted Oral Health Brand in Australia. (Reader’s Digest 2011, conducted by McCrindle Research)
Quite the achievement. Which got me thinking how long does a brand need to market themselves, in order to be voted ‘most trusted brand’.
Initiatives such as Oral Health Month and being in partnership with the Australian Dental Association (ADA) certainly help. As are other campaigns such as the Bright Smiles Bright Future initiative which is aimed at encouraging children to take care of their teeth.
And the key is if you can get the kids to recognize Colgate and trust them, then that will go long way to ensuring loyalty in years to come.
And it was here that the Colgate people brought out the big guns.
Remember Mrs Marsh with her purple liquid and chalk? Out came Mrs Marsh herself to talk to us and I tell you the whole room just gasped. That was Mrs Marsh; she was like a second mum to all of us. We instantly felt 12 again. And all those warm and fuzzy feelings came flooding back.
READ MORE HERE
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